For the CMO in media and entertainment

Stop paying for the same work twice.

Campaign creative, audience research and content are IP. When nobody records them, they evaporate with each agency change. A Studio keeps them on the record.

Sound familiar?

  • A campaign’s creative cannot be reused because nobody can find what was made or who made it.
  • Experience work evaporates every time the agency roster changes.
  • Two networks in the same group ran the same audience research six months apart.

What a Studio keeps

Content as IP

A Content Studio runs creation as IP development, on Symbonic Creator Cloud™, with version truth.

Research on the record

IP-Lock™ records audience research, campaigns and brand experiences as they are made.

Experience as a measured function

An Experience Studio treats customer experience as innovation that compounds.

How it's offered

A custom Studio install: the Innovation Studio Framework™ methodology, IP-Lock™ in the tracking layer, IP Companions™ where the framework gives AI a role, and Symbonic consulting through install and hand-off. Work runs in three gears. Gear 1 is a two-week growth map of what your company holds, how it grows from it today and where growth leaks, ending in which Studio to install first or what to license. You keep the map. Gear 2 is the roadmap and first install; Gear 3 is a small Symbonic team inside yours. A multi-Studio program is never the first purchase. Every engagement is scoped and priced per company.

What's behind it

The one engagement behind the Innovation Studio Framework™ so far is a Content Studio: a development system on Symbonic Creator Cloud™ for AGBO, an artist-led independent film and television studio. No other Studio type has been installed yet. What we bring to the rest is the architecture and working technology we can demonstrate.

Questions

What is the difference between a Content Studio and an Experience Studio?

A Content Studio manages media and narrative assets as IP. An Experience Studio runs customer experience as a measured innovation function. Both keep an IP record underneath.

Has a Content Studio been built?

Yes: a development system on Symbonic Creator Cloud for AGBO, an artist-led independent film and television studio.

Choose one program and we will list what it created and what survives your next agency change.

Talk to us